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Mercury was founded in Torino in 1932 and originally imported Märklin toys from Germany to Italy. Soon after World War II, the company introduced its own range of diecast model cars. The first models were in various scales between 1/40th to 1/50th, but since the late 1950s Mercury used the standard 1/43rd scale. A wide variety of model vehicles in other scales were also manufactured, such as trucks in 1/50th and 1/80th scale, cars in 1/66th ("Speedy" and "Micro" series) and 1/80th scale, scooters in 1/30th scale, construction and military vehicles and even ships and airplanes. The company got into financial difficulties in the 1970s and had to close down in 1980. Since 1994, re-editions of Mercury models from the 1950s and early 1960s have been produced by the Scottoy company.

Model manufacturer: Mercury

  Fiat 127
blue; Italy 1971
Mercury (Italy), article no. 311
diecast, scale 1:43; acquired 2010
search at Google | bid on it at eBay | send as postcard

  Fiat 128 SL Coupé
orange; Italy 1972
Mercury (Italy), article no. 315
diecast, scale 1:43; acquired 2008
search at Google | bid on it at eBay | send as postcard

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