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Alberto is a brand name of the German food company Freiberger Lebensmittel GmbH for frozen pizzas. The brand was launched in 1995. In order to promote it, the company made several TV commercials in the following years in which a small red three-wheeled delivery van is travelling at unrealistically high speeds to bring the original pizza recipe from Italy to Germany. A 1/32nd scale model of this vehicle was available as a promotional item at that time. The cabin is made of diecast, the body is made of plastic, and the model features opening doors and pull-back action. The finish thus reminds of Chinese-made toy cars by companies such as Maisto, Welly or Kinsmart, but neither on the model nor on the box is there any indication of the actual manufacturer or the country of production.

Piaggio Ape
van "Alberto"; Italy 1995
Alberto (Germany)
diecast, scale 1:32; acquired 2022
search at Google | bid on it at eBay

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