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Jada Toys is a manufacturer of diecast models, founded in 1999 by Jack and May Li. The company is based in the USA, but the models are made in China. Jada Toys is best known for the "DUB City" range of customized cars in 1/18th, 1/24th and 1/64th scale with oversized rims, lower ride height and in-car entertainment systems, introduced in 2002. This series was very successful in the USA, especially among younger collectors. More recently, Jada Toys focused on movie vehicles, also in 1/32nd and 1/43rd scale, and obtained the license to reproduce, among others, the cars from "Speed Racer" (2008), "Jurassic World" (2015), and the "Fast & Furious" series. In addition to model vehicles, the company also manufactures figurines.
- Model manufacturer: Jada Toys
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