Italy

Soon after World War II, the market of diecast model cars in Italy was dominated by one single make: Mercury. Numerous competitors such as Politoys and Mebetoys only emerged in the 1960s. Due to the product ranges of these manufacturers, 1/43rd scale was predominating in Italy until the 1970s. The production of classic car models (Dugu, Rio) already started in the early 1960s, a long time before the international nostalgia boom. Bburago, Polistil and Mebetoys were pioneers on the field of big scale diecast model cars (from 1/16th to 1/25th scale) in the 1970s. There are also a lot of small manufacturers having specialized in handbuilt resin or white metal models in 1/43rd scale, copying original cars by Ferrari, Alfa Romeo, Lancia, Lamborghini and Maserati. Among these manufacturers there are ABC/Brianza, BBR, Tron, Gamma Models, MR Collection, Tecnomodel and many others. Since the 1980s several mass-producers have introduced mid-price models at a similar level of quality: Best/Art Model and Bang (originating from the company Box Model), Brumm, Progetto K, Top Model Collection, Jolly Models, formerly also Idea 3.

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