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Mebetoys was founded by Mario Besana in Milan in 1966. The company manufactured hundreds of different models, first in 1/43rd scale, later also in 1/25th scale. In the beginning of the 1970s already Besana sold his firm to the American toy company Mattel. He would found two new companies soon afterwards: first Martoys, then Bburago. From now on, the Mebetoys models, which were originally very detailed, became more simple, for instance accurate hubs and rubber tyres were replaced by cheap plastic wheels. Mattel used its own Hot Wheels label for all Mebetoys models from 1981 on and closed down the Italian model car factory in 1984.

Alfa Romeo Alfetta
red; Italy 1973
Mebetoys (Italy), no. A76
diecast, scale 1:43; acquired 1984
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Audi 100
silver; Germany 1977
Mebetoys (Italy), no. A118
diecast, scale 1:43; acquired 1982
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Fiat Ritmo
silver; Italy 1978
Mebetoys (Italy), no. 6748
diecast, scale 1:25; acquired 1980
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Innocenti Mini 90
blue; Italy 1974
Mebetoys (Italy), no. A86
diecast, scale 1:43; acquired 1980
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Lamborghini Miura
green metallic; Italy 1967
Mebetoys (Italy), no. A20
diecast, scale 1:43; acquired 2004
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Maserati Mistral
silver; Italy 1963
Mebetoys (Italy), no. A10
diecast, scale 1:43; acquired 2003
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