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Winner's Circle was a brand name for racing car models developed by the American manufacturer Action Performance in collaboration with the giant toy-maker Hasbro, established in 1996. The range mainly consisted of NASCAR racing cars made of diecast in various scales (1/24th, 1/43rd, 1/64th, 1/87th), but funny cars, racing transporters, miniature figurines and helmets were also available. Furthermore, T-shirts, caps, stickers, key holders and other merchandising articles for the NASCAR racing series were sold under the Winner's Circle name. After Hasbro's retreat in 2001, the brand was entirely controlled by Action Performance. Production of Winner's Circle diecast models was continued when Action Performance was taken over by the Motorsport Authentics group in 2005 and ceased around 2010.

Chevrolet Monte Carlo
NASCAR, race number 33, Ken Schrader; USA 1998
Winner's Circle (China), no. 56308
diecast, scale 1:43; acquired 2020
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